Alexis Dahan
Brand BuilderCreative Director
The last seven years in-house (CKBG), building and running a creative department behind five CPG brands, including Tequila Komos.
Fifteen years directing creative across luxury fashion, spirits, hospitality, and editorial.
Case 01Tequila Komos
Founding team, Creative Director2019 to presentBrand system, packaging, campaigns
The brand borrows its codes from fashion and watchmaking, not from spirits.
Strategy first, then identity. The brand book contains the framework and governs dry goods, graphic design, and marketing collaterals.
Ceramic over labelled glass. The object sets the price position.
Co-designed the bottle and took it through final production. Designed the cap and label. Each expression carries its own color and foil, evoking the colors of the seashore, one logic across the range.
Komos owns one occasion: celebration by the sea. This campaign carries it from the yacht deck to Times Square.
Built once and adapted to every surface: screens, trucks, billboards. 130M+ verified impressions across 22 markets and 9 channels.
One system, from the first bottle to $15M in institutional funding and distribution in more than 40 countries.