Alexis Dahan
Brand BuilderCreative Director
The last seven years in-house (CKBG), building and running a creative department behind five CPG brands, including Tequila Komos.
Fifteen years directing creative, hands-on from concept through production, across luxury fashion, spirits, hospitality, and editorial.
Case StudyTequila Komos
Creative Director (Founding Team)2019 to presentStrategy, packaging, campaigns
To break from familiar spirits tropes, we took cues from fashion and watchmaking instead.
Strategy first, then identity. The brand book contains the framework and governs packaging, graphic design, and marketing materials.
To establish the price position at first sight, we paired ceramic with an intricately crafted label.
Co-designed the bottle and took it through final production. Designed the cap and label. Each expression carries its own color and foil, evoking the colors of the seashore, one logic across the range.
To claim the white space of daytime revelry, we chose to shoot a celebration by the sea.
Built once and adapted to every surface: screens, trucks, billboards. 130M+ impressions across 22 markets and 9 channels.
One shoot, photo and video, one integrated campaign for every format and platform. Each new program built from the same internal brief/pitch system.
