Alexis Dahan
Brand BuilderCreative Director
The last seven years in-house (CKBG), building and running a creative department behind five CPG brands, including Tequila Komos.
Fifteen years directing creative, hands-on from concept through production, across luxury fashion, spirits, hospitality, and editorial.
Case StudyTequila Komos
Creative Director (Founding Team)2019 to present
To break from familiar spirits tropes, we took cues from fashion and watchmaking instead.
Strategy first, then identity. The brand book contains the framework and governs packaging, graphic design, and marketing materials.
To establish the price position at first sight, we paired ceramic with an intricately crafted label.
Co-designed the bottle and took it through final production. Designed the cap and label. Each expression carries its own color and foil, evoking the colors of the seashore, one logic across the range.
To claim the white space of daytime revelry, we chose to shoot a celebration by the sea.
Built once and adapted to every surface: screens, trucks, billboards. 130M+ impressions across 22 markets and 9 channels.
One shoot, photo and video, one integrated campaign for every format and platform. Each new program built from the same internal brief/pitch system.
RangeSelected Brands
Unhinged
How to win amid snacks that all sell nature? Tell the truth: the future is here and urban life is dysfunctional.
Competitive study of the snack bar category and brand positioning consulting with the founder-CEO at pre-seed stage before design, production and launch.
Doladira, Stuzzi
How do you take an award-winning agency's work through production, retail, and innovation? Adapt and develop.
Perron-Roettinger delivered the packaging and brand books. In-house, we maintained both brands and extended them with package updates, marketing assets, and new products.
Superbird
How do you build a whole brand and package line around one tattoo illustration? Give it the space it requires: front and center.
The founder supplied the name and illustration. We built the positioning around it, then carried one identity across glass, aluminum, and paper for the accessible-premium tier.
Sotol ROMO
How do you brand a Mexican spirit American drinkers do not know yet? Evoke its birthplace through modern design.
An agency-style engagement. We created the positioning, identity, packaging, and visual direction from scratch and handed a full brand book to the Romo team.
Stuzzi, Komos
How do you earn attention at a ninth of the category's cost? Run AI production on consumer response.
Consumer response informs the strategy, and the strategy decides the images. They are produced by batch generation in a node-based AI system while automated pipelines publish and manage the campaigns.
Image making
I learned to direct at a high standard by making images myself, for luxury magazines and brands.
Covers for Elle Italia. Photography direction for Dom Pérignon, Mansur Gavriel and Giambattista Valli. Editorial work regularly published in Condé Nast, Hearst publications and Purple Magazine.
To break from familiar spirits tropes, we took cues from fashion and watchmaking instead.
Strategy first, then identity. The brand book contains the framework and governs packaging, graphic design, and marketing materials.
To establish the price position at first sight, we paired ceramic with an intricately crafted label.
Co-designed the bottle and took it through final production. Designed the cap and label. Each expression carries its own color and foil, evoking the colors of the seashore, one logic across the range.
To claim the white space of daytime revelry, we chose to shoot a celebration by the sea.
Built once and adapted to every surface: screens, trucks, billboards. 130M+ impressions across 22 markets and 9 channels.
Billboards, wallscapes, digital screens, kiosks, trucks, wild posting, store windows, print, etc. in 22 markets
One shoot, photo and video, one integrated campaign for every format and platform. Each new program built from the same internal brief/pitch system.
RangeSelected Brands
Unhinged
How to win amid snacks that all sell nature? Tell the truth: the future is here and urban life is dysfunctional.
Competitive study of the snack bar category and brand positioning consulting with the founder-CEO at pre-seed stage before design, production and launch.
Doladira, Stuzzi
How do you take an award-winning agency's work through production, retail, and innovation? Adapt and develop.
Perron-Roettinger delivered the packaging and brand books. In-house, we maintained both brands and extended them with package updates, marketing assets, and new products.
Superbird
How do you build a whole brand and package line around one tattoo illustration? Give it the space it requires: front and center.
The founder supplied the name and illustration. We built the positioning around it, then carried one identity across glass, aluminum, and paper for the accessible-premium tier.
Sotol ROMO
How do you brand a Mexican spirit American drinkers do not know yet? Evoke its birthplace through modern design.
An agency-style engagement. We created the positioning, identity, packaging, and visual direction from scratch and handed a full brand book to the Romo team.
Stuzzi, Komos
How do you earn attention at a ninth of the category's cost? Run AI production on consumer response.
Consumer response informs the strategy, and the strategy decides the images. They are produced by batch generation in a node-based AI system while automated pipelines publish and manage the campaigns.
Image making
I learned to direct at a high standard by making images myself, for luxury magazines and brands.
Covers for Elle Italia. Photography direction for Dom Pérignon, Mansur Gavriel and Giambattista Valli. Editorial work regularly published in Condé Nast, Hearst publications and Purple Magazine.
Creative Leadership
Creative department built from zero in 2020 at Casa Komos Brands Group. Four people. Five brands. Physical studio inside corporate headquarters. Agency and freelancer roster management. Trusted at the executive level to steward brand integrity across teams and partners.
AI-Integrated Production
Node-based batch image generation, automated pipelines, and AI-assisted ideation and production have changed how the work is made, not what the work is.
All images, trademarks and brand materials shown on this page are the property of their respective owners and are reproduced for portfolio purposes only. 2026